PROBLEM
Problem
General: There was no place where a driver and someone who wanted to rideshare could arrange to travel together.
For car owners:
For passengers:
SOLUTION
Develop an online platform where drivers can offer a spare seat in their car and find a passenger to share the travel costs. (Driver: reducing the travel expenses)
Design a service where a passenger can find an alternative way of travelling long distance that is faster and cheaper than going by bus or train. (Passenger: the travel is cheaper than by bus or train).
Joint reliable journeys that can be trusted due to binding a credit card, confirmed profiles and reviews.
KEY METRICS
1. GMV (Gross Merchandise Value, the total amount of committed sales) — it is measured indirectly since the website does not operate with money transactions.
2. Purchase of goods — which percentage of listings, posted on the website, was booked in the 30-day period (an average bill).
3. The number of drivers who have posted their listings today.
4. The number of listings that have been posted today.
5. The total number of active users (buyers), growth rate, the percentage of items purchased by old and new customers.
6. Percentage of sales by old and new drivers.
UNIQUE VALUE PROPOSITION
Gather drivers and passengers who travel to the same destination.
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER SEGMENTS
Vendor's side
Characteristics: Drivers who have free seats whilst they are traveling from one city or country to another. Those who want to save money and share the travel costs. Drivers who wish to meet and communicate with people. Drivers who spend a lot of time online.
Drivers' profile:
Customer's side
Characteristics: Passengers who need to get from one city or country to another. They are looking for a cheaper alternative to the bus or train. They are active online users who would like to socialise with new people and have fun during the journey. The passengers want to get to their destination faster and with more comfort. These can be students, younger people or even the elderly who have no concern with using an online service like this.
Passenger profile:
COST STRUCTURE
REVENUE STREAMS
% from transactions
Monetizing comes through implementing an Internet payment system: passengers pay for travel on this platform when they book the car seats. This payment includes the price set by the driver (within the limit defined by BlaBlalCar, they can compensate only the travel cost) and the brokerage fee of 10-15%, which is the only source of income for this web platform.The driver receives the payment from the passenger only after the journey has been completed.
Header photo: johny007pandp / depositphotos.com
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